Hypersexualisation
I would like to begin with hypersexualisation. This subject matter has been exploited for a long period of time in history around the world. Women are known as objects in the media just because advertisers present comfort relationships between men and a particular topic. The topics i have recognised are domestic, products, beauty, fashion, glamour and jobs. From the past this hasn't changed in television ads and magazines.
I strongly agree women are the first frenzy of hypersexualistion imagery as i see it they have more to subscribe on a specific subject without no question, on the other hand i do agree women are portrayed in an innocent way. For example the second video shown advertises domestic/cleaning in a funny direct humour.
But sometimes i don't agree on how women are controlled in certain tabloids or commercial adverts. The reason behind this will be young people end up losing self confidence, even so they become a prime target to import more stress on themselves meaning body image and looks which turns them into a character. Example to support my observation, according to Carol J Adams using women as meat visually is vegan. I totally support what she said, women as models they claim to be art however skinny rather than fat to demonstrate women becoming the same person they see in zines.
Nina Power has made a good accusation about why should women be living in fear. Its important women should be aware of the truth when situations like drinking occur to them, its only shown from the consumers cleverness but yet again the media hids it all. During this lecture i think she should have talked about race other than religion of some sort, she could have contributed her theory on this so there was a bit more analysis.
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Women v Man: A drink advert |
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| Cosmopolitan Magazine: skinny women |
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